Xīxiāng Shì Rénmín Lù Shāngyè Jiē is a fashionable landmark in the Central Plains region, approximately 1.5 kilometers long, like a jewel embedded in the city's heart, perfectly blending tradition and trend. More than 300 shops line the street, including century-old brands like “Zhāng Jì Huímiàn” and “Lǐ Jiā Gāodiǎn Pù,” as well as popular brands like “Xǐchā” and “Manner,” with the air filled with the unique aroma of charred food and coffee. The core area of the pedestrian street retains the Qing Dynasty shop buildings, with weathered red brick walls and carved wooden windows telling of a century-old business network. Recommended is “Rénmín Lù Wénhuà Chángláng,” where holographic projections recreate the patriotic deeds of business people in Xinxiang during the War of Resistance Against Japan. The names of local figures like Zhāng Tiān (a local patriotic figure during the Republic of China) are engraved on the walls. Deep in the district is the “Zhōngyuán Jìyì” theme museum, showcasing Xinxiang’s intangible cultural heritage skills, allowing visitors to experience traditional oil paper umbrella making and Henan paper cutting. As a model for Xinxiang’s urban renewal, Xīxiāng Shì Rénmín Lù Shāngyè Jiē innovatively introduced nighttime economy, allowing this ancient city to continue its bustling street life in the neon lights. It’s not only a shopping paradise, but also a living museum for understanding the human spirit of Xinxiang.
