Wanda Plaza in Shangrao, situated along the Xinjiang River, is a modern commercial landmark integrating shopping, dining, and entertainment. Positioned as a “trendy new destination,” it blends cutting-edge technology with cultural charm. At the heart of the mall, the “Impression of Wuyuan” art installation—crafted with light and shadow—interweaves elements of Huizhou-style architecture with digital projections, evoking the ambiance of a thousand-year-old heritage.
The plaza features flagship stores from international fashion brands and local designers, while the second-floor “Food Market” brings together iconic Jiangxi delicacies and popular desserts, with Yiyang rice cakes—crafted using intangible cultural heritage techniques—being especially favored by visitors.
Inside the complex, an IMAX cinema and a VR experience center offer immersive entertainment. At night, a spectacular light show transforms the building’s façade into a giant canvas, presenting “Memories of Shangrao,” a thematic light-and-shadow performance. The Cultural Corridor displays replicas of calligraphy and manuscripts by renowned literary figures from Shangrao, including a rubbing of Huang Tingjian’s [a Northern Song dynasty calligrapher] “Songfeng Pavilion Poem Scroll,” which draws many to pause and admire.
As a new urban landmark, Shangrao Wanda Plaza is more than just a retail space—it has become a vibrant platform for showcasing regional culture. Inspired by the mist-shrouded peaks of Mount Sanqing, one of Shangrao’s most iconic natural wonders, the building’s façade incorporates biomimetic curves that subtly echo the ancient saying, “Shangrao’s landscapes surpass all under heaven.” Here, contemporary urban life converges with tradition, creating a dynamic nexus where heritage and modernity spark brilliant synergy.
