Nanchong International Convention and Exhibition Center, situated along the Jialing River, is a modern, large-scale complex integrating commerce, culture, and leisure. It serves not only as a premier shopping destination in northeastern Sichuan but also as a dynamic hub where goods from northern and southern China converge. The venue features a smart exhibition hall exceeding 10,000 square meters, equipped with intelligent navigation systems and immersive experience zones, transforming shopping into a feast of technology and aesthetics.
The regularly held "Jialing River Food Festival" brings together intangible cultural heritage techniques of Sichuan cuisine and specialty snacks from across the country. Here, the rich aroma of street food blends seamlessly with the artistic ambiance of curated cultural markets, creating a unique consumer experience.
The center comprises three themed zones: the "Flavors of Sichuan" Gourmet Plaza, featuring iconic local delicacies such as Langzhong’s Zhang Fei Beef and Yingshan Ginger Candy; the "Memories of Northern Sichuan" Cultural Corridor, showcasing historical artifacts and folk handicrafts from Nanchong; and the "Sichuan Merchants Hub," a collection of flagship stores offering local specialties alongside nationally renowned brands.
Historically a vital region in ancient Shu, Nanchong has long been a cradle of culture. Modern democratic revolutionary Zhang Lan once promoted educational reform here, while Qing-dynasty scholar Li Rong governed the city and left behind a profound cultural legacy. The Exhibition Center carries forward this heritage in a contemporary manner, fostering a dialogue between past and present and serving as a modern embodiment of Nanchong’s urban spirit.
