De Bai Shopping Plaza is located in the core commercial area of Dezhou, with “Modern Commercial Body + Cultural Experience” as its soul, weaving together fashionable architectural groups and millennium Dezhou culture into a brilliant scroll. The exterior facades of the buildings feature streamlined designs, and glass walls reflect the red lantern formations of the Dezhou Baked Chicken Non-Material Cultural Heritage Exhibition area. The daily performances of “Baked Chicken Legend” light show on the central square, using holographic projection to recreate the entrepreneurial stories of Dezhou merchant gangs in the Qing Dynasty, attracting tourists to stop and marvel.