Ouye Maichang is located in Jilin City, a modern shopping complex integrating shopping, food, and entertainment. It boasts over 200 brands and a distinctive dining street. The central atrium features a giant art installation themed “Ouye Maichang” using light and shadow to depict the imagery of an East-West civilization dialogue, making it a popular check-in spot. The second floor’s “Jilin New Force” dining street combines traditional Jilin iron pot stew with modern molecular cuisine, and the legacy of Li Lian Gui’s smoked sauce (the “Imperial Kitchen of the Qing Dynasty”) is preserved here, allowing diners to taste the craftsmanship of a century-old store. The basement’s “Polar Adventure” themed amusement park, inspired by ice cave wonders, creates an immersive ice and snow experience, a rare indoor amusement park open all year round in Northeast China. As a landmark of Jilin commerce, Ouye Maichang has carried the mission of urban consumption upgrading since its opening in 1998, and its building exterior incorporates Manchu shaman totem elements, highlighting regional characteristics. It is not only a shopping paradise but also a microcosm of cultural fusion, witnessing the transformation of Jilin from a planned economy to a modern commercial era.