Xinxin Shopping Plaza is located in the heart of Zunyi’s old town and stands as a uniquely distinctive modern commercial complex in Southwest China. Its architectural façade blends the gray-tiled, white-walled aesthetics of northern Guizhou residential buildings with contemporary glass curtain walls, creating a three-dimensional tableau where past and present intersect.
On the first floor, an intangible cultural heritage corridor showcases traditional brewing techniques from Maotai Town—a UNESCO-recognized craft. Visitors can personally experience the art of sealing liquor in earthenware jars, connecting with the millennia-old legacy of China’s “national spirit.”
The second floor features an international brand district that introduces global fashion icons while seamlessly integrating ethnic handicrafts such as Miao silverwork and Dong brocade from Guizhou, forming a unique thematic space called “Global Window, Ethnic Pulse.”
The third-floor food court is a culinary celebration of Zunyi’s flavors: from dried fish from the Chishui River and Tungzi dried tofu to Hong Piaodai wine-glutinous rice balls and Zunyi Xiazǐ noodles. The vibrant aromas wafting from open kitchens invite diners into a sensory dialogue between taste and history.
This site once served as a key supply depot during the Red Army’s Four Crossings of the Chishui River. Revolutionary leader Xie Juezai oversaw logistical operations here, coordinating vital resources for the campaign. The complex preserves the original Republican-era commercial street layout, and brick carvings from the former residence of military strategist Zhou Hunyuan have been artfully incorporated into its modern design—achieving a remarkable harmony between historical memory and contemporary expression.
During holidays, the plaza transforms into a large-scale cultural market, where intangible heritage bearers collaborate with young designers to launch “Long March”–themed creative products, breathing new life into revolutionary memories.
